Matta Website
and Rebrand
Matta UK are leading experts in playground safety surfacing, empowering children to play and explore their abilities on a maintenance free safety surface designed for them.
Problem:
The main issue with Matta UK is that their brand or website had not been updated since the first started in 1992. The brand was too childlike and the website wasn’t mobile friendly and didn’t have clear user journeys making it very confusing trying to navigate.
The Rebrand:
The rebrand was an exciting part of this project as it needed a complete refresh. It needed to reflect a serious brand which are leading experts but also have the playful edge because of the nature of the products they sell. The actual icon was designed by an agency called Not Another for their New Zealand branch but the rest of the UK brand was put together by me. You can view the full brand guidelines here.
Client Personas:
Local Council Employee
Jessica Roberts | 30 years of age
- Manage budgets
- Collecting research on local area
- Negotiating with contractors and specialists
- Preparing/presenting proposals to other council members
- Finding products of specification
- Health and safety issues
- Make sure contractors understand installation
- Making sure council is satisfied with the product
- Mostly uses desktop but is comfortable with other devices
- Find products to fulfil a specific need
- Convince locals that their plan is fit for purpose
Head Teacher
John Smith | 55 years of age
- Budgets for school
- Make sure a school has a good reputation
- Health and safety of students
- Making sure expectations are met of parents while working on a budget
- Day to day running of the school
- Not most comfortable with digital and mostly uses desktop due to nature of his work
- Make sure the school hist necessary standards
- Work within the budget
Shopping Centre Manager
Alun Phillips | 37 years of age
- Answer client queries
- Keep a good customer relationship
- Provide a source of relevant shops
- Renting out all the spaces to local stores
- Overseeing multiple accounts and contracts
- Planning suitable recreational areas for children to entertain themselves while target audience of adults shop
- Comfortable with digital, uses desktop and phone
- To make a profit for the shopping centre
- Maintaining a good relationships with the shop owners who rent the spaces
What was done:
The main aim was to bring the website up to date, so it was tablet and mobile friendly. I also restructured the website so the user journeys were clearer and easier to navigate, as the previous website had too many click throughs, even just to view simple pages and download.
Pages were text heavy and overbearing so one of my aims was to take all of that information and break it down into a more manageable chunks for the users and target audience, making it easier and less overwhelming for them to make decisions on which products to purchase.