System Software
System Software are a UK, software development company
BRIEF
The auditing software market is a competitive market to be part of. That is why making sure System Software stood out with a new brand design was crucial in shifting their perception to be a new, modern and efficient firm to work with.
RESULTS
I created a modern and impactful visual identity that champions their digital product, their thought process behind the scenes and showcase the type of work they do.
Taking inspiration from the symbol that makes up a HMTL DIV—styled into the letter S and an infinity symbol to represent the thought process and work involved, System Software now have a modern icon to form a recognisable wordmark.
With a range of touch points, the flexibility of System Software’s brand was essential. No matter the application, it needed to stand out, maintaining impact without losing its proffesionalism and modern look.
Part of the challenge included how to make the brand look as sleek and efficient as possible. It had to do this without losing its visual identity. So, a simple black and white colour palette was created to achieve this.
